Southern California Public Radio / LAist

Make every LAist story feel as powerful online as it does on air.

LAist already connects Southern California through reporting, podcasts, guides, events, and community conversation. Cambridge can help those formats become one clearer, more compelling digital experience.

A point of view prepared for LAist
Cambridge Studio
LAist

Cambridge Studio × Southern California Public Radio

The opportunity

A digital experience built around how LAist serves people.

01

Give flagship stories more editorial stature

Imperfect Paradise’s 2026 national Murrow recognition is a reminder that the strongest reporting deserves a digital presentation with equal emotional clarity.

Cambridge can design story, audio, and series templates that help major work feel unmistakably important without slowing the newsroom down.

02

Connect participation across channels

Local News Day LA shows how reporting, events, local partners, and community conversation can reinforce one another.

We can shape clearer pathways between stories, newsletters, events, membership, and the next useful piece of reporting.

03

Make support feel connected to impact

In a community-funded model, every membership moment has to preserve trust and make the value of independent local journalism tangible.

Cambridge can clarify the journey and visual story around support—without turning public-service reporting into a sales funnel.

04

Unify many formats without flattening them

Radio, web, podcasts, newsletters, social, guides, and events each need their own rhythm while still feeling recognizably LAist.

A flexible design system can give every format the right expression while keeping the overall experience coherent and maintainable.

Re-engagement assistant

What would be most useful to solve first?

Pick the priority closest to the conversation you want to restart. We’ll show you a focused first step—not a generic redesign pitch.

Choose one priority

A focused first move

Build a more immersive home for signature journalism.

Start with one high-value series or podcast and design a repeatable story system around how people discover, understand, listen, and continue exploring.

In a first working session, we would

  • Audit one flagship story journey across article, audio, and related coverage
  • Define a flexible visual hierarchy for episodes, series, and enterprise work
  • Prototype the path from first visit to the next meaningful story

Relevant content-platform experience

500+

pages migrated for a mission-led organization

For Chesapeake Conservancy, Cambridge migrated an extensive WordPress site to Webflow, preserved valuable resources and SEO equity, and redesigned the experience to make a deep content library easier to explore and share.

“We had an exceptional experience with Cambridge Studio. At every step, the team was responsive, efficient, sharp and were great collaborators overall.”

Jeff Goldberg

Co-Founder & Director of Strategy, Emerson Street Media

A practical place to restart

Start with one story pathway—not a wholesale redesign.

Bring one priority—podcasts, membership, events, or the broader platform. We’ll map the clearest first move and show what a focused prototype could unlock.